![]() ![]() This means that discriminatory rankings of search results can limit consumer choice and the ability of app developers to compete within app stores.Īpp stores serve as a gateway for connecting app developers and consumers. (2015) show that the first five search results in app stores receive an estimated 87% of the traffic through search. Consumers are more likely to select applications that have a top position in the rankings. Based on those queries, the algorithms of app store operators generate sarch results, giving certain applications a more visible position than other applications. ![]() When consumers search for applications on their smartphones, they often start their discovery with entering queries into the search function of app stores. A non-discrimination principle for rankings in app stores. Keywords: App Store, Regulation, Rankings, Non-discrimination, Net neutrality Citation:īrouwer, D. Competing interests: The author has declared that no competing interests exist that have influenced the text. Received: JReviewed: AugPublished: DecemLicence: Creative Commons Attribution 3.0 Germany Funding: The research was made possible by a one-year research grant from Suomalainen Lakimiesyhdistys (SLY).
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